Case Study: Booz Allen Hamilton achieves dramatic employee engagement gains and higher email open rates with Poppulo

Booz Allen Hamilton transforms email into a key driver of employee engagement

Booz Allen Hamilton, a global management and IT consulting firm with about 26,300 employees, faced severe internal email overload: employees were frustrated by uncoordinated, irrelevant messages and increasingly treated company emails like spam. To address this, Booz Allen Hamilton adopted Poppulo’s enterprise-grade employee communications platform and services to transform email into a targeted, prioritized channel employees would actually use.

Booz Allen Hamilton implemented an employee-centric strategy led internally by Donald Jones, combining governance, training for more than 100 communicators, and Poppulo’s capabilities for audience segmentation, content performance insights, and centralized distribution control. The results were measurable: employee satisfaction with communications reached 93%, overall email open rates rose from 30% to 79%, the weekly newsletter climbed from 54% to 70%, and targeted emails improved to 80%+, while cross-departmental coordination and dashboard oversight eliminated much of the previous overload.

Booz Allen Hamilton

Donald Jones