Case Study: BDO (UK accountants and business advisers) transforms internal communications and boosts employee engagement with Poppulo

BDO Challenging existing channels with a new way of working

BDO LLP, a UK firm of accountants and business advisers with around 5,000 employees, struggled to engage staff through its existing channels (the Intranet and Yammer). Internal Communications Manager Nazia Nathu needed a way to share firm‑wide updates that resonated with employees, could be personalised, and whose effectiveness could be measured — so she implemented Poppulo.

With Poppulo (integrated with Microsoft Active Directory), BDO now sends branded, personalised newsletters, targets content to the right audiences instead of sending multiple mailings, and analyses campaign data. The Poppulo solution produced higher open and click‑through rates (reported ahead of benchmark after a six‑month check‑up with the Poppulo Account Manager), improved senior reporting, and increased overall engagement.

BDO

Nicola Lally

Director of Communications