Case Study: BDO achieves more engaging, targeted internal communications with Poppulo

BDO boosts internal communications with Poppulo and beats open and click-through benchmarks in 6 months

BDO LLP, a UK-based professional services firm, faced a challenge in making its internal communications more engaging and measurable. Their Internal Communications Manager, Nazia Nathu, sought to move beyond their existing intranet and Yammer channels to share firm-wide updates in a way that would better resonate with employees across various support functions like HR and IT. To address this, the firm implemented the Poppulo platform.

Using Poppulo, BDO was able to create sleek, fully-branded newsletters that improved the look and feel of their communications. The solution allowed them to target content to specific audiences within a single message and, crucially, to measure the effectiveness of their campaigns. Poppulo provided the data needed to prove the value of internal communications to senior stakeholders, with BDO reporting open and click-through rates that were ahead of industry benchmarks. The team found Poppulo to be a versatile, all-in-one tool that became a must-have in their communications toolkit.

BDO