Case Study: Augusta University triples email open rates with Poppulo

Augusta University triples open rates with Poppulo

Augusta University, a public research university, faced the challenge of scaling measurable communications across its large, distributed network of over 25 communicators. With no organized way to create targeted emails, communicators were sending daily, uncoordinated messages to their entire 20,000-person audience, resulting in low engagement and high costs. The small central team of two sought a solution from Poppulo to empower their network and reduce email noise.

By implementing Poppulo's platform, the university leveraged its governance and targeting capabilities to give individual communicators access to pre-designed templates and specific audience segments. This solution allowed for personalized and relevant content. As a result, the overall volume of communications increased while the average open rates tripled, as people only received emails pertinent to them. Poppulo enabled the small team to effectively reach more students and employees with clearer, targeted messaging.

Augusta University