Case Study: Maximus achieves 80% open rates and stronger employee alignment with Poppulo's integrated communications platform

Aligning people and business goals through integrated employee communications

Maximus, a leading government contractor with 34,000 employees, faced fragmented internal communications across distributed, secure work environments and many autonomous business units. To better align people with company strategy, Maximus adopted Poppulo’s Enterprise platform to create a data‑driven, integrated employee communications program.

Using Poppulo’s Enterprise platform (integrated with Workday and other tools), Maximus implemented governance, personalization, analytics and multi‑channel delivery (email and the Poppulo Mobile app), plus an ambassador network to extend reach. The program produced measurable results: an 80% open rate (90% among supervisors), an average reading time of 3 minutes 30 seconds, clear timing insights (best days: Monday and Wednesday), and 7,000 employees using the Poppulo Mobile app—demonstrating improved alignment and scaled, measurable impact driven by Poppulo.

Maximus

Jared Curtis

Director of Communications