Case Study: Taqueria Picoso saves $99K+ with direct online ordering using Popmenu

Taqueria Picoso saves $99k+ in third-party commissions with Popmenu

The customer, Taqueria Picoso, an independent Mexican restaurant, needed an online ordering and delivery solution to boost revenue during the pandemic. They partnered with the vendor Popmenu to implement a direct online ordering system on their own website.

Popmenu's solution enabled direct online ordering, allowing Taqueria Picoso to avoid third-party commissions. The results were outstanding, with over 6,200 online orders totaling more than $330k in revenue. By keeping orders direct, Popmenu helped the restaurant save over $99k that would have been lost to third-party fees, making online ordering a significant revenue stream.

Taqueria Picoso