Case Study: Rose & Crown boosts reservations, online orders, and repeat guests with Popmenu

Rose & Crown turns 50% organic traffic into reservations and $50K in orders with Popmenu

Rose & Crown, a modern European restaurant in Atlanta, faced the challenge of increasing its digital discoverability to turn online search traffic into reservations and orders. They partnered with vendor Popmenu to build and manage a website that could effectively attract and convert new guests in a competitive market.

Popmenu's solution provided a dynamic, SEO-optimized website where every dish had its own page, significantly increasing the restaurant's digital footprint. This strategy, combined with integrated marketing tools, drove measurable results: organic search became the largest traffic source, generating nearly $50,000 in online ordering revenue and over 6,800 clicks to OpenTable for reservations. Furthermore, 24.6% of online customers became repeat guests, demonstrating Popmenu's role in fostering both new and returning business.

Rose & Crown