Case Study: L&L Hawaiian Barbecue Texas Franchisee achieves stronger marketing returns and guest engagement with Popmenu

L&L Hawaiian Barbecue Texas Franchisee grows marketing-influenced revenue 79% monthly with Popmenu

The L&L Hawaiian Barbecue Texas Franchisee, led by Doug Townsend, sought to expand its brand reach across the state and elevate its marketing strategy by collecting more guest contact information. After previous vendors proved ineffective, the franchisee partnered with Popmenu for its restaurant marketing and online ordering platform to help achieve this goal.

Popmenu's solution involved implementing a 50% discount offer to incentivize guests to share their contact information, building a valuable VIP list. This strategy, combined with Popmenu's AI Marketing which automates content creation, generated over 2,000 contacts and $20,000 in sales from the offer. Furthermore, marketing-influenced revenue grew an average of 79% monthly, resulting in an additional $8,600 in sales and driving significant repeat business.

L&L Hawaiian Barbecue Texas Franchisee