Popmenu
68 Case Studies
Case Study: La Parrilla and Casi Cielo boosts online sales and guest engagement with Popmenu
A Popmenu Case Study
La Parrilla grows online ordering revenue past $2.5M with Popmenu
La Parrilla, a 23-location Tex-Mex restaurant group, faced the challenge of maintaining its community-focused hospitality and sustaining growth in an increasingly digital world. They sought a tool to create a uniform online experience across all locations while preserving a personalized touch for each guest. They partnered with the vendor Popmenu for its restaurant marketing solutions.
Popmenu implemented its online ordering platform, which automatically grew La Parrilla's guest database by 60% in under a year. This provided valuable data for targeted marketing. Popmenu also deployed its AI Answering technology to handle phone calls and convert them into online orders. As a result, La Parrilla earned over $2.5 million in online ordering revenue, an additional $616,000 in marketing-influenced revenue, and an estimated $1.22 million in sales directly through the AI phone service.
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