Case Study: Henri’s Bakery & Deli drives consistent growth with Popmenu

Henri’s Bakery & Deli drives $3.8M in online ordering with Popmenu

Henri’s Bakery & Deli, a multi-location Atlanta bakery with over 90 years of experience, needed to maintain its competitive edge and drive consistent growth in an industry with high consumer expectations for online interaction. The challenge was to communicate effectively with customers via digital channels and provide a convenient online experience to support their expansion. They partnered with vendor Popmenu for its website, online ordering, and marketing tools.

Popmenu provided a robust suite of tools including dynamic menus, first-party online ordering, and marketing communications. The solution enabled Henri’s to collect customer contact information, re-engage guests, and streamline catering operations with lead time management. The results were significant: Popmenu helped generate over $3,800,000 in online ordering revenue, amass over 40,000 guest contacts, and bring in over $326,000 from email marketing. In 2024 alone, catering sales through Popmenu earned over $191,500.

Henri’s Bakery & Deli