Case Study: Cibo Italian Subs grows its guest database 44% with Popmenu

Cibo Italian Subs grows guest database 44% with Popmenu

Cibo Italian Subs, a sandwich shop in Bedfordshire, sought to increase its online visibility and grow its base of regular customers without adding more manual work for its small team. The owner, Lel Bosco, turned to the vendor Popmenu for a digital solution to automate marketing and customer outreach.

Popmenu implemented an automated system for Cibo, building a search-optimized website and creating automated email and SMS campaigns. This included a pop-up offer to capture new customer details and a win-back email for lapsed guests. As a result, Popmenu helped Cibo grow its guest database by 44%, triple its organic search traffic, and generate over £6,800 in revenue from a single sign-up offer, with orders using promotions being 27% larger on average.

Cibo Italian Subs