Case Study: 2 Scoops nearly doubles online revenue with Popmenu Ordering Events

2 Scoops nearly doubles online revenue in 3 days with Popmenu

The customer, 2 Scoops, is a New York ice cream shop that traditionally closes for the winter. Their challenge was finding a way to generate revenue during this off-season closure while also preventing the issue of customers placing orders that were never picked up. They used the Popmenu platform, specifically its Ordering Events service, to address this.

Popmenu's solution allowed 2 Scoops to collect advance payment for a Valentine's Day ice cream cake promotion, which was marketed through email, social media, and their website. This process enabled the shop to track demand and manage customer pick-ups efficiently. As a result, 2 Scoops sold out their entire inventory in a single weekend. The measurable impact was a revenue of $8,279.62 in 72 hours, which was 1.8 times the revenue they had earned from three months of regular online orders.

2 Scoops