Case Study: RapidSOS captures 1,690 qualified leads across 10 events with Popl

RapidSOS captures 1,690 qualified leads across 10 events with Popl

RapidSOS, a leading technology company transforming emergency response, needed to scale its lead capture process for a busy schedule of hosted and attended events. Their field marketing team was losing valuable insights by not consistently capturing and reporting on leads. This challenge prompted them to seek a solution from the vendor Popl, specifically adopting their event lead capture platform and universal badge scanner.

Popl implemented its platform, which included a universal badge scanner and native HubSpot integration, to streamline RapidSOS's lead capture and reporting. The solution enabled the team of 60 people to capture over 1,500 qualified leads across 10 events. The results included an 89% lead capture rate from badge scans, a 99% email enrichment rate, and a savings of over $1,000 per event. Popl's integration also saved the team over 30 hours by eliminating manual data entry and reduced the average time from a badge scan to a lead appearing in HubSpot to just 9 seconds.

RapidSOS