Case Study: FrankCrum streamlines event lead capture and boosts ROI with Popl

FrankCrum captures 118 qualified leads with Popl

FrankCrum, a professional employer organization (PEO), faced a challenge with an outdated event lead capture process that relied on paper business cards and purchased lists. Seeking a modern solution that integrated with their CRM, they turned to the vendor Popl for its event lead capture platform.

Popl implemented its mobile app with an AI badge scanner and native HubSpot integration to digitize and streamline the process. The results were transformative, as FrankCrum captured over 300 qualified leads across events, saved 3.9 hours per event on manual data entry, and achieved a 4x return on conference spend. Popl's solution successfully bridged the gap between the company's sales and marketing teams.

FrankCrum