Case Study: Florence Healthcare achieves $8M in influenced pipeline with Popl

Florence Healthcare drives $8M in influenced pipeline with Popl

Florence Healthcare, a platform connecting sponsors and sites to accelerate clinical trials, faced a highly manual process for event reporting and data entry that was spread across multiple systems. To reduce this manual burden for pre-show list enrichment and data entry, they invested in the event lead capture platform from Popl.

By implementing Popl, Florence Healthcare was able to build a clear process for tracking event attribution, which became their biggest pipeline driver. The results were significant, with Popl helping to influence $8M in pipeline, including $4.45M in total sourced pipeline. This was achieved by capturing 22,000 leads and enriching 21,000 more across 35 successful events.

Florence Healthcare