Case Study: Western Asset Management builds trust and clarity during digital transformation with POPin

Western Asset Management accelerates buy-in with POPin through 30-minute Town Halls

Western Asset Management, a fixed income money management firm, faced the challenge of building trust and creating clarity for its IT employees during a significant digital transformation. The Head of IT, Geoff Blaisdell, needed a way to manage candid conversations and get feedback to ensure his team's buy-in. He used the vendor POPin to solicit anonymous questions and feedback from his employees before and after town hall meetings.

Using POPin allowed Geoff to directly address his team's concerns, tackle difficult topics, and engage employees in proposing solutions. This solution from POPin enabled the IT leadership to accelerate buy-in for the digital transformation, create clarity of the IT vision, and ultimately build trust with their team, ensuring the initiative's success.

Western Asset Management