Case Study: Macerich achieves faster vendor selection and better IT efficiency with POPin

Macerich speeds vendor selection and reduces IT support calls with POPin

Macerich, a real estate investment trust and owner of shopping centers, sought to maximize its investment in a new Request for Bid tool and process. Their VP of IT, Tom Birdsall, faced challenges with low user adoption and high support calls, as site operators found the tool inefficient for quickly qualifying and hiring local contractors. They partnered with POPin to identify the key issues and drive operational efficiencies.

Using POPin, Macerich gathered candid feedback from site operators, which revealed unexpected process challenges. This allowed them to re-prioritize their enhancement list and develop an action plan that included user training and tool modifications. The solution implemented by POPin resulted in faster vendor qualification, a significant reduction in IT support needs, and shorter project timelines, ultimately helping to drive revenue for the business.

Macerich