Case Study: Virtuous Pie launches with buzz and grows its following with Popcorn

Virtuous Pie grows Instagram following to 30,000 with Popcorn

The customer, Virtuous Pie, a Vancouver-based plant-based pizza and ice cream shop, faced the challenge of building awareness for its launch and creating eye-catching photos. The vendor, Popcorn, was engaged to provide public relations, content creation, and digital marketing management services to meet this objective.

Popcorn implemented a solution that included securing media coverage, creating a social media identity, developing a Google marketing approach, and generating content. The results were significant, with Popcorn securing coverage in major outlets like CBC and The Globe & Mail and growing Virtuous Pie's Instagram following to over 30,000. This successful launch helped establish the restaurant, leading to its expansion.

Virtuous Pie