Case Study: South Granville BIA boosts neighbourhood awareness with Popcorn Media

South Granville BIA grows Instagram following 27% in 48 hours with Popcorn

The South Granville BIA, representing a Vancouver neighbourhood of over 500 businesses, partnered with Popcorn to increase awareness and showcase the area's unique attractions. Their challenge was to encourage both residents and visitors to share their experiences and reasons for visiting on social media.

Popcorn organized a media and influencer tour of the neighbourhood and produced authentic business profile videos. As a result of these efforts, Popcorn reached over 300,000 people through 181 pieces of content, which grew South Granville's Instagram following by 27% within 48 hours.

South Granville BIA