Popcorn
19 Case Studies
A Popcorn Case Study
The customer, Shangri-La Hotel, a world-class luxury hotel brand, sought to improve its localized Google rankings, increase reservations, and boost social media engagement. To meet these objectives, the vendor Popcorn was enlisted to provide digital marketing services including social media and influencer marketing, content creation, and Google optimization campaigns.
Popcorn implemented a multi-pronged digital strategy involving polished content and influencer partnerships. This solution successfully achieved the hotel's goals, driving 250-300 restaurant reservations per year over a five-year period and significantly increasing overall brand awareness for Shangri-La Hotel Vancouver.