Case Study: Purdys Chocolatier boosts social media sales with Popcorn

Purdys Chocolatier triples social revenue to $60,000 with Popcorn

Purdys Chocolatier, a great Canadian chocolatier with over 100 years in business, lacked a cohesive social media strategy and consistent brand presence. They sought to appeal to a younger demographic with higher quality content and needed to drive sales through increased influencer engagement. They reached out to vendor Popcorn for social media strategy, campaign development, content creation, and influencer marketing services.

Popcorn developed and executed new social strategies and seasonal campaigns, while also working with dozens of Canadian influencers to boost brand awareness. As a result, Purdys' Instagram following grew to nearly 18,000 and their Facebook audience surpassed 121,000 Likes. Reach and engagement increased by over 50%, and sales from social media rose by 85%. Most notably, Popcorn helped Purdys triple its annual revenue from social media, from $20,000 to $60,000 in one year.

Purdys Chocolatier