Case Study: NETGEAR achieves greater engagement and brand awareness with Popcorn

NETGEAR reaches 20x more people on TikTok with Popcorn

Popcorn partnered with NETGEAR, a multinational computer networking company, to address its challenge of creating engaging digital content for use across multiple business units and countries. The objective was to increase website traffic and overall brand awareness by also engaging relevant tastemakers and technology influencers to produce user-generated content.

The solution implemented by Popcorn included photo and video production support and extensive influencer marketing campaigns. As a result, Popcorn generated hundreds of content pieces, leading to increased social media engagement and reaching over 20x more people on TikTok. Their influencer efforts drove significant web traffic and created dozens of user-generated content pieces for NETGEAR.

NETGEAR