Popcorn
19 Case Studies
A Popcorn Case Study
Popcorn partnered with Nest Designs, a Vancouver-based baby sleepwear company, to grow their online audience and increase e-commerce sales. The challenge was to boost brand awareness and drive website traffic through a targeted digital marketing campaign.
Popcorn executed a paid media strategy using Facebook, Instagram, and Pinterest ads. They targeted custom, lookalike, and retargeted audiences while testing various ad creatives to optimize the campaign. This approach resulted in an 894% return on ad spend, generating $71,514.95 in revenue from an $8,000 budget.