Case Study: Lumière Festival boosts awareness and attendance with Popcorn

Lumiere Festival grows 35.92% on social with Popcorn

The Lumiere Festival, an annual celebration of light and art in Vancouver, sought to increase its year-over-year awareness and attendance while strengthening its profile as a major cultural event. To meet this challenge, they partnered with Popcorn as their Agency of Record for a comprehensive marketing and public relations strategy.

Popcorn implemented a full-scale campaign that included PR and media outreach, organic and paid social media, influencer marketing, and strategic partnerships. This solution delivered significant results for the festival, including a 35.92% growth in social media followers, over 62,000 website visitors, and nearly $50,000 in earned media value. The 2024 event became their strongest year to date, driven by Popcorn's integrated approach.

Lumiere Festival