Case Study: Just Eat boosts Vancouver brand awareness and new signups with Popcorn

Just Eat drives 5,000+ new signups with Popcorn

The customer, Just Eat (Skip the Dishes), an online food delivery service, sought to increase its brand awareness and market share in Vancouver. They partnered with the vendor Popcorn to develop and execute a local marketing campaign aligned with their national strategy, with the goal of driving new app downloads and orders.

Popcorn created the "Out Double Campaign," which included a video and incorporated influencer outreach along with paid and organic public relations tactics. The vendor's efforts generated significant buzz, with the video receiving over 20,000 YouTube hits in three days and the campaign achieving over 1,000,000 media impressions. Most importantly, Popcorn's solution resulted in over 5,000 new account signups for the customer.

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