Case Study: JINYA Ramen Bar builds buzz for three Metro Vancouver openings with Popcorn

JINYA Ramen Bar generates 250+ pieces of coverage with Popcorn

JINYA Ramen Bar, a globally recognized Japanese ramen brand, engaged vendor Popcorn to build local awareness and drive visibility for its new restaurant openings across Metro Vancouver. The challenge was to generate excitement for three grand openings and earn attention from local food media and influencers.

Popcorn executed a mix of influencer events, media outreach, and professional photo and video production. The solution created a repeatable launch framework that combined creator engagement and community outreach. As a result, Popcorn helped JINYA generate coverage from over 70 media and influencer partners, achieving a combined social audience of nearly 2 million followers and producing more than 250 pieces of social and media coverage.

JINYA Ramen Bar