Case Study: HARIBO grows its Canadian fan base with Popcorn

HARIBO grows its fan base across 120+ countries with Popcorn

Haribo, a world-renowned candy brand, sought to authentically grow its Canadian fan base. The challenge was to increase product recognition, create an emotional connection with consumers, and encourage product trial in the local market. Haribo partnered with the vendor Popcorn to achieve this goal.

Popcorn developed a hyper-localized strategy for Haribo that included marketing campaigns, influencer partnerships, paid media, and custom content. The vendor also provided guidance on regulatory compliance and adapting the brand for Canadian culture. As a result, Popcorn helped Haribo grow a loyal fan base across Canada, launch new products for the market, and successfully execute campaigns including a 100-year anniversary celebration and experimental AR/VR technologies.

Haribo