Case Study: City of Surrey strengthens social media strategy and municipal engagement with Popcorn

City of Surrey builds a 5-part social media strategy with Popcorn

The City of Surrey, a rapidly growing municipality, needed to evaluate and improve its social media efforts, which served as a primary communication touchpoint with citizens. They engaged the vendor Popcorn to audit their existing channels and provide strategic recommendations across five key areas: channels, policies, advertising, engagement, and impact.

Popcorn developed a comprehensive social media strategy and standard operating procedures (SOPs) for the City of Surrey. The solution included a digital measurement model, a reporting dashboard, content and brand guidelines, key messaging themes, and a content calendar methodology. These deliverables provided the city with the comprehensive tools needed to run an effective digital and social municipal engagement strategy.

City of Surrey