Case Study: Canadian Federation of Independent Grocers achieves major media reach and exhibitor engagement with Popcorn PR and social media management

Canadian Federation of Independent Grocers drives 69.9 million media impressions with Popcorn

The Canadian Federation of Independent Grocers (CFIG) sought to generate significant media attention and engagement for its B2B trade show, Grocery & Specialty Food West (GSFW). To meet this challenge, they partnered with Popcorn for public relations, social media management, and media buying services.

Popcorn implemented a comprehensive PR and social media strategy, securing prominent media attendance and running a targeted LinkedIn advertising campaign. This solution delivered exceptional results for the vendor, achieving nearly 70 million media impressions with an advertising value equivalent of $600,000. Popcorn's campaign also successfully reached over 17,000 key industry contacts on LinkedIn.

Canadian Federation of Independent Grocers