Case Study: Better Than Bouillon boosts Ontario sales and brand buzz with Popcorn’s influencer campaign

Better Than Bouillon boosts Ontario sales 57% in one month with Popcorn

Better Than Bouillon, a maker of concentrated food bases, wanted to increase its brand awareness and sales in Ontario but had no prior experience with influencer marketing. The company engaged vendor Popcorn to develop and execute its first campaign within a tight six-week timeframe.

Popcorn implemented a solution by collaborating with four Toronto-based influencers. Each blogger created original recipes using three product flavors and promoted them across their blogs and social channels, including giveaways. This strategy generated over 6,150 engagements and reached an estimated 931,600 people. Most significantly, Popcorn's campaign drove a 57% increase in retail sales for Better Than Bouillon in Ontario during the one-month campaign period.

Better Than Bouillon