Case Study: One Third Stories boosts sales conversions by 50% with Popcorn Metrics

Learn How This Ecommerce Biz grew Sales Conversions a HUGE 50%

One Third Stories, a small ecommerce publisher led by co-founder and creative director Jonny Pryn, wanted to improve email marketing by offering a free ebook as a lead magnet and then identifying and tracking each subscriber across the site in Woopra. As a non-technical team, they struggled to set this up with Google Tag Manager and were looking for an easier way to understand visitor engagement and remarket effectively.

Using Popcorn Metrics, One Third Stories was able to quickly tag site actions, pass signup data into Woopra, and track how users interacted with landing pages, buttons, videos, and other content without needing developer support. Popcorn Metrics helped them optimize pages and email-driven journeys, lifting conversion rates from under 2% to 3% — a 50% increase in sales conversions — while also saving thousands of pounds in developer fees.

One Third Stories

Jonny Pryn

Co-founder