Case Study: Saleduck increases click-out rate and revenue with Popcorn Metrics

How Saleduck increased Click-Out-Rate and Revenues 14.3% in 6 months

Saleduck, an online deal community operating in 14 markets, needed better insight into user behavior, conversion funnels, and which actions led to revenue. Before using Popcorn Metrics, the team relied on heatmaps, Google Analytics, and developer tickets to track events, which made it difficult to follow users across devices, measure retention, or quickly instrument new website features.

Using Popcorn Metrics together with Mixpanel, Saleduck was able to track individual users, set up new event tracking in minutes, and analyze drop-offs in their funnel without waiting on developers. Popcorn Metrics helped them identify optimization opportunities, including an A/B test that increased partner click-through rate by 5% on mobile, and contributed to a 14.3% increase in click-out rate and revenues over six months, while also saving over 100 hours of development time annually.

Saleduck

Rosanne Hortensius

Managing Director