Case Study: Wienerberger achieves faster, more confident buying with POPcomms

Wienerberger cuts specification time from a week to minutes with POPcomms

Wienerberger UK, a global leader in brick and building infrastructure solutions, faced the challenge of enabling its diverse customer base to quickly understand its complex product portfolio and access accurate specification information. They partnered with POPcomms to create a simple, fast, and consistent customer engagement experience to support their digital transformation and empower buyers.

POPcomms implemented a digital sales experience that provided a single source of truth for up-to-date product information, including BIM models and technical data. This solution enabled Wienerberger's sales teams to have more consultative conversations and share information instantly, which contributed to significant market share gains in 2020 and strengthened the company's competitive differentiation.

Wienerberger