Case Study: GEA achieves clearer buyer understanding with POPcomms interactive touchscreen experiences

GEA reaches 19 countries and 73 cities with POPcomms interactive sales experiences

The customer, GEA, a major global supplier for the food, beverage, and pharmaceutical sectors, faced the challenge of helping buyers clearly understand its complex industrial technologies in face-to-face settings. They needed a flexible, digital solution to move beyond static brochures for their mobile showroom. POPcomms was engaged to create interactive touchscreen sales experiences.

POPcomms implemented a series of interactive touchscreen experiences that allowed customers to explore GEA's technologies at their own pace. The solution was used extensively in a mobile showroom that toured 19 countries and over 100 events, supporting thousands of customer interactions. The success led GEA to continue using the tool at other events, and the vendor's solution provided valuable analytics and gave GEA teams full control to tailor content for different audiences.

GEA