Case Study: Digital Manufacturing Ireland achieves clearer, more confident digital manufacturing exploration with POPcomms interactive showcase

Digital Manufacturing Ireland launches a 9-screen interactive showcase with POPcomms

Digital Manufacturing Ireland (dmi), an industry-led national organization, needed a way to help Irish manufacturers explore and understand complex advanced manufacturing technologies in a practical, accessible context. Partnering with POPcomms, they required an interactive solution for their new facility, built by ABB, to enable self-guided exploration and demonstrate how innovation integrates into real-world operations.

POPcomms created an interactive experience centered on a detailed 3D CAD model of a factory, which runs across touchscreens and a 9-screen video wall. This allows visitors to intuitively navigate the facility and access layered content relevant to their roles. Using the POPcomms Experience Management System, dmi can easily update and tailor content, ensuring the showcase remains a future-ready, living platform. The solution transformed the facility into a structured exploration environment, giving visitors greater clarity and confidence in digital transformation investment and strengthening Ireland's global manufacturing competitiveness.

Digital Manufacturing Ireland (dmi)