Case Study: CLD, Inc. achieves clearer buyer understanding at events with POPcomms

CLD, Inc gets 100% of what they wanted with POPcomms

The customer, CLD, Inc., a global leader in personalized educational solutions, faced the challenge of clearly communicating the value of its complex learning programs in high-pressure event environments like trade shows. Unreliable technology and fragile demos risked undermining conversations. They turned to vendor POPcomms for an interactive touchscreen experience to help explain their programs clearly and engage visitors.

POPcomms implemented an interactive "Lift & Learn" demonstration powered by RFID technology. This solution allowed CLD to bring complex concepts to life through guided interaction, ensuring flawless performance and supporting meaningful, value-led conversations. The vendor's tool helped CLD attract increased attention to their stand, encourage longer engagement, and help visitors grasp their value more quickly and clearly. It also provided internal teams with speed and control to easily manage and update content.

CLD, Inc