Case Study: Natural & Organic Marketing achieves 3x more applications and 62% less hiring time with PopBookings

How One Company was Able to Scale Using the PopBookings Intuitive Platform

Natural & Organic Marketing (N&OM), led by CEO Ed Coffin, was facing scaling problems from relying on a “patchwork” of documents, spreadsheets and email to manage staffing and scheduling. The fragmented process flooded their inbox with incomplete applicant messages and made hiring slow and error-prone, so N&OM turned to the PopBookings all-in-one event staffing platform to streamline recruiting and operations.

PopBookings implemented an integrated Event Dashboard, Talent Database, standardized online profiles, messaging and a Talent Mobile App so N&OM could review applicants, manage documents and communicate transparently in one place. The change delivered measurable impact: 3x more applications from staffers, 62% less time spent on the hiring process, a 125% increase in time spent with clients, and the ability to scale quickly (including onboarding 250 new brand ambassadors), all thanks to PopBookings.

Natural & Organic Marketing

Ed Coffin

Chief Executive Officer