Case Study: Xoowee achieves 10x more staffing options and 50% cost savings with PopBookings

Events As A Service Innovator Xoowee Benefits from Pairing with PopBookings

Xoowee, an Events-as-a-Service innovator, needed a reliable way to staff promotional events nationwide without relying on middlemen or TaskRabbit. They faced wasted time, inconsistent talent, and client risk when booking local ambassadors, so they turned to PopBookings and its centralized event staffing platform to gain control of the staffing process.

PopBookings enabled Xoowee to source, book, brief, and pay local ambassadors—letting them set wages by location and visually select profiles—so staffing became faster and less stressful. With PopBookings, Xoowee reviewed 500+ candidates, accessed 10x more staff options than other services, cut costs by about 50%, and staffed major events (e.g., 35 ambassadors for a 2,500-person show), freeing the team to focus on growth and ROI.

Xoowee

Eni Veamatahau

Strategic Advisor