Case Study: Turner Sports delivers immersive NBA fan experiences with POP Agency

Turner Sports brings NBA fans immersive VR experiences with POP Agency

POP Agency was approached by Turner Sports, which was looking to expand its broadcast offerings and level up innovation with new delivery formats. The challenge was to leverage Intel’s True VR technology to create a new VR-based app that would deliver cutting-edge, immersive content to NBA fans around the globe.

POP Agency designed and built a VR app that gave fans unprecedented behind-the-scenes access and control over their viewing experience, including courtside seats and bird's-eye views. The solution also included a custom CMS built in partnership with Intel. The outcome was a successful experience that brought the wonder of VR and 3-D to a whole new audience for the NBA and TNT.

Turner Sports