Case Study: Auger achieves a world-class brand and website with POP Agency

Auger launches a world-class brand and website in 5 months with POP Agency

POP Agency partnered with Auger, an AI-powered supply chain technology startup founded by a former Amazon executive. The initial challenge was a straightforward website refresh to apply a new brand identity within an eight-week timeline. However, it became clear that the brand itself was not fully resolved for a digital experience, requiring a more significant intervention.

POP Agency adapted by integrating brand development and website construction into a single, agile process over five months. This involved refining typography, creating custom graphics and iconography, and crafting motion design to build a cohesive digital experience. The result was a transformative partnership that delivered both a fully evolved brand identity and a sophisticated world-class website for Auger, exceeding the original brief and establishing their market presence.

Auger