Case Study: RTFKT achieves phygital, gamified Web3 innovation with Polyform Studio

Rtfkt Studio lands $8.2M seed and launches AR gaming prototype with Polyform Studio

Polyform Studio partnered with RTFKT Studio to help design and prototype an AR-powered gaming experience centered around collecting and evolving digital sneakers. The ambitious challenge was to combine NFT drops, augmented reality, and a gamified XP system to reimagine sneaker culture for the Web3 space.

The solution delivered by Polyform Studio was a fully interactive prototype featuring AR unboxing, virtual try-on, and gaming account linking. Although the app did not commercially launch, the foundational work directly contributed to RTFKT's subsequent success, helping them raise an $8.2M seed round and ultimately leading to their acquisition by Nike. The project set industry benchmarks for phygital and gamified Web3 experiences.

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