Case Study: Red Bull brings Rampage to life with Polyform Studio’s AR app

Red Bull launches AR Rampage app with Polyform Studio, driving 100,000 downloads on day one

Polyform Studio partnered with Red Bull to transform the broadcast of the Rampage mountain biking event into an immersive experience. The challenge was to bring the extreme energy and topography of the Utah desert course directly to viewers, moving beyond a traditional broadcast to create a more interactive and spatial way for fans to engage with the event.

The solution implemented by Polyform Studio was an AR app and embedded in-app experience for the Red Bull TV application. This allowed users to place a scaled 3D model of the course in their own space and interact with live streams, rider stats, and visualizations. The project was a major success, earning over 100,000 downloads on launch day, an AWE Auggie nomination, and a Sports Emmy award for Outstanding Digital Innovation, redefining immersive sports consumption.

Red Bull