Case Study: The Whiteley Reawakens London Landmark with Pollitt & Partners’ AI-Powered Campaign

The Whiteley unveils 30 AI assets across 150m of façade with Pollitt & Partners

The Whiteley, a historic but disused department store in London, faced the challenge of announcing its multi-million pound redevelopment and generating excitement for its new future. They partnered with the agency Pollitt & Partners, which utilized a combination of AI image generation, CGI, and traditional retouching to create a comprehensive awareness and placemaking campaign.

Pollitt & Partners developed the "Reawakened" concept, using AI to generate images of the building's classical statues reimagined enjoying modern pursuits. These assets were enlarged and perfected to create a large-scale outdoor installation. The solution successfully communicated the building's legacy and new potential. According to The Whiteley's Head of Marketing, Pollitt & Partners provided invaluable strategy and creative thinking that helped achieve their sales goals.

The Whiteley