Case Study: Quod achieves a full rebrand with Pollitt & Partners

Quod rebrands with Pollitt & Partners for 150 staff and ‘We’re all in’ identity

Quod, a leading UK independent consultancy, needed a full rebrand as their outdated visual identity no longer matched their aspirations and scale. They engaged the vendor Pollitt & Partners for a comprehensive rebranding service to develop a new brand idea, positioning, and visual identity across all channels.

Pollitt & Partners developed a strategy based on Quod's "We're all in" ethos, creating a modular visual identity with a cornerstone Q symbol. The solution included a flexible brand system, generative AI applications, and a new website. The vendor's work delivered an authentic brand that strengthened internal unity and clearly positioned Quod as an essential partner to their clients.

Quod