Case Study: Guide Dogs empowers people with sight loss through rebrand by Pollitt & Partners

Guide Dogs climbs 28 places in UK charity rankings with Pollitt & Partners

Guide Dogs, a well-known UK charity, faced the challenge of evolving its brand to better connect with audiences and shift its perception from being an animal charity to one that empowers people with sight loss. They partnered with Pollitt & Partners on a comprehensive rebranding project that included brand strategy, new guidelines, photography, illustration, and digital assets to create a more modern and flexible identity.

Pollitt & Partners delivered a solution that retained key assets like the logo while introducing new accessible colors, bespoke illustrations, and a photography style focused on the human-dog bond. This created a vibrant, people-centered brand that worked seamlessly across all channels. As a result of the work by Pollitt & Partners, Guide Dogs climbed 28 places in the UK Charity Brand Index ranking.

Guide Dogs