Case Study: Bustle Digital Group gains rapid audience insights during COVID-19 with Pollfish

How Bustle Digital Group gained rapid audience insights during a crisis using Pollfish

Bustle Digital Group (BDG), a leading global media company, faced the challenge of quickly understanding its diverse audience's shifting needs and behaviors at the onset of the COVID-19 pandemic. They needed rapid insights to determine how to create supportive, non-sensationalist content across their portfolio of brands for hard-to-reach, underrepresented demographics, a task that required a fast and effective market research solution.

To address this, BDG partnered with Pollfish, using its market research platform to survey 2,000 consumers across the US. Within just three days, Pollfish delivered the data, which BDG used to inform internal strategy, create three high-view editorial pieces, generate five thought leadership projects for their sales team, and secure valuable data for advertisers. This rapid insight allowed them to effectively support their audience and business partners during the crisis.

Bustle Digital Group

Dani Thibodea

Associate Director, Research and Insights