Case Study: Bustle Digital Group gains rapid audience insights during COVID-19 with Pollfish

Bustle Digital Group gets audience insights in 3 days with Pollfish

Bustle Digital Group, a leading global media company with a diverse portfolio of digital brands, faced the challenge of rapidly understanding its audience's shifting behaviors and needs at the onset of the COVID-19 pandemic. They needed immediate insights from hard-to-reach, underrepresented groups to inform their content strategy and provide supportive, relevant information instead of hype. To achieve this, they turned to the vendor Pollfish and its market research platform.

Using Pollfish, BDG's insights team quickly launched a survey to 2,000 respondents, leveraging the platform's vast network and targeting capabilities to reach a representative audience. They received their results within just three days. This data directly informed internal decisions, fueled five thought leadership projects for their sales organization, and enabled the creation of three highly-viewed editorial pieces. The solution provided by Pollfish also empowered another BDG brand, Romper, to complete an additional study and produce seven infographics and a long-form article, demonstrating a significant and measurable impact on content creation and partnership confidence.

Bustle Digital Group