Case Study: SilverChain achieves a deeper understanding of digital audiences with Pollen's mixed methods research

SilverChain builds six validated personas with Pollen

Silverchain, a leading provider of in-home care services, needed deeper insight into the many audiences that interact with its digital platforms to inform its digital experience strategy. The challenge was to build a granular view of the experiences of people receiving clinical care at home and their supporters. To address this, they partnered with Pollen for a mixed methods research and insights engagement.

Pollen implemented a three-stage mixed methods research approach, beginning with internal workshops, then exploratory qualitative interviews, and finally a nationwide quantitative survey. This solution provided Silverchain with a clear, broad view of audience needs and preferences, culminating in six validated personas, journey maps, and a detailed audience research report. This foundational work by Pollen laid the groundwork for the not-for-profit to provide expert aged and clinical care to all Australians.

SilverChain