Case Study: NSW State Government improves vehicle emissions comparisons with Pollen

NSW State Government launches WCAG 2.1 AA vehicle emissions comparison site with Pollen

The NSW State Government sought to raise public awareness about vehicle emissions and help consumers find cleaner transport alternatives. To address this, they partnered with Pollen to define and design the intuitive Vehicle Emissions Star Rating (VESR) website, which features a vehicle comparison tool.

Pollen implemented a solution by conducting discovery workshops and user research to design a responsive and accessible website. They validated their design decisions through user testing, resulting in an intuitive platform where users can easily compare vehicle star ratings and emissions data. The vendor created a minimal, clean design that effectively showcases key information, enabling users to make more informed, sustainable choices.

NSW State Government