Case Study: National Gallery of Australia improves website accessibility and engagement with Pollen

National Gallery of Australia improves accessibility for 3 key audiences with Pollen

The National Gallery of Australia partnered with the vendor Pollen to address potential barriers to accessing art online. The Gallery aimed to ensure its website was user-led and accessible for key audiences, including educators, general visitors, and individuals with accessibility needs, to support its goal of engaging the widest possible audience.

Pollen implemented a solution using varied research activities, including unmoderated user testing and an on-site workshop. The team compiled a detailed report with prioritized recommendations based on audience impact. These findings were added to the Gallery's feature backlog for future website updates, enhancing the online experience for all visitors by focusing on greater accessibility and inclusivity.

National Gallery of Australia